Importance of iTunes Podcast

Due to their rising popularity in recent years, you may have heard of “podcasting” and “podcasts” if you have spent any time on blogs, iTunes or generally around on the internet. Every day, people on the move rely on podcasts as an alternative to traditional TV and radio shows as a source of information, programming and music. Even some of your favorite traditional programs probably have a podcast version available for downloading.

Podcasts can be an extremely valuable addition to your business in terms of increasing visibility and customer loyalty. Chances are, your competition is not currently using podcasts to their advantage. As a relatively simple, low-cost option to traditional advertising and outreach, why not explore what podcasting could offer your business?

Podcasting is free

The most attractive upside to podcasting is the low-to-no cost. As long as you have a computer and some sort of recording device, you can produce and distribute your podcast. There is even free sound editing software, like Audacity, that will help you create and edit a clean recording. There is no need to invest in the infrastructure behind a radio channel and there are no FCC limitations with podcasts. You are free to say and discuss anything you please.

Gain real attention

Even with the best web metrics software it is difficult to gauge how much attention a web visitor gives your business as they click through the site. With a podcast you control the message and communicate verbally exactly what you wish. The people who take the time to subscribe to a podcast and download them onto their computer, phone or mp3 player are going to lend their attention to your message. They have taken just a little more extra time to hear what you have to say. Inflection and tone that goes along with spoken word also allows you to connect with your listeners in the way only “word of mouth” can achieve.

Offer your expertise

What to talk about in your podcast is pretty much limitless. The importance is to create something of value for your listeners. One of the appeals of podcasts is that they are mobile and can be set up to be available to those on the subway, in their cars, on a run, etc. Give these type of people a reason to download and listen to your business' podcast by offering your expertise. Do you have a tutoring service? Why not offer short tutorials in podcast form to show listeners and potential clients what you can offer them? Consultants in any kind of field could use podcasts to display their knowledge and specialities. Make sure to always sign off with information pertinent to your business: address, website, phone number, etc.

Be creative!

Podcasts can only positively complement your business. The costs of TV or radio commercials can be prohibitive and result in little quantitative return for effort. That is not the case with podcasts. Stop stressing about 30 second spots on traditional media platforms and unleash the creativity of the web with a podcast. You control the length and content. Immediately reach thousands of listeners and brainstorm today on how your business could use podcasting.